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Mini Spring Haul | Earthnicity

Earthnicity Minerals

Mini Spring Haul | Earthnicity

Last month I may have had a mini splurge on another green British beauty brand, but it was definitely worth it! When I first came across Earthnicity on twitter totally by accident, I fell in love with their range of makeup. Here’s a few bits I picked up with the spring season in mind…

Earthnicity Mineral Make-Up

British & Independent

A big plus for me! I very much love supporting homegrown brands and it makes me feel a little more confident about the ethics of the company. Earthnicity Minerals, based in London, have a whole range of 100% pure mineral make-up without any of the gunk you don’t want… No green-washing here! Things Earthnicity don’t use;

No bismuth oxychloride
No talc
No preservatives or parabens
No petroleum-derived products i.e. mineral oil
No perfumes or fragrances
No alcohol
No dyes
No animal-derived ingredients
No nano particles or micronized ingredients
Free of irritating chemicals – suitable for very sensitive skin.

It’s refreshing to find a brand whose products are vegan-friendly (no carmine) and are not tested on animals. As for acne sufferers, Earthnicity make-up is non-comedogenic and oil free – so suitable for both oily or acne-prone skin. You can see how I got completely sucked into buying some of their products after reading this!!

1. Earthnicity Mineral Eyeshadow

It took me hours to decide on which shades to purchase and I managed to limit myself to just three; Iced Coffee (matte cool slightly bronzey shade), Lavender (taupe-purple shimmery shade), and Plum (matte deep red-toned plum). Earthy neutral tones are definitely my thing, and I was quite impressed they do a lovely range of understated purpley colours (think Urban Decay Naked Palette 3) which are my favourite for creating a less intense smokey eye. The purples are very wearable and natural looking (something I struggle to find), reminding me of the colours of the pebbles I collect from the seashore. Basically I want to look like a mermaid ♥

I must be very honest, when they did arrive in the post I felt like I had been robbed. The colours are simply gorgeous, and I haven’t seen some of these shades elsewhere in the green make-up world – but you do only get 1.2g (yes I’m serious) for £5.99. I was disappointed at how small the pots of eyeshadow are, but the pigmentation is very good and I do adore the colours I chose.


Mica, Titanium Dioxide, Kaolin Clay, Silica, Iron Oxides. Some eyeshadows contain: Manganese Violet, Ultramarine Blue, Ultramarine Violet, Chromium Oxide Green.

2. Earthnicity Kabuki Brush

My new favourite foundation brush, I have used this every single day since it arrived at my door. It’s exactly what I was after to replace my Cargo Magic Brush which is on the small side, and my Real Techniques Powder Brush which is just too big for mineral foundation. This kabuki brush sits comfortably in the middle with lovely densely packed bristles. The only bad thing I have to say about it, is it’s not the softest face brush, but this may be because it’s synthetic. It’s actually a bit rough on the skin though I’m hoping that washing it with a mix of Dr Bronners and olive oil will help sort that out.

This brush is £11.99 which I guess is an average price point for a make-up brush.

3. Earthnicity Liquid Lips

After again, several hours of researching the shades and Googling swatches of these liquid lipsticks, I opted for Blush Nude though I was very torn between this natural-looking pink and the more peachy colour Guava. I have worn this a few times now and I do like the feel on the lips, which is very silky without any stickiness. The consistency is on the runny side though it’s not particularly watery. It is in fact rather highly-pigmented and a little goes a very long way with this liquid lipstick!

The packaging is my only gripe as you might be able to tell from the images, the label doesn’t sit very nicely on the tube. At £12.99 each you’d hope the packaging might be a bit prettier and without any creased labels stuck on the top.


Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut Oil), Prunus Dulcis (Almond) Oil, Carnauba Copernicia Cerifera (Carnauba) Wax, Tocopherol, Mica, Titanium Dioxide, Iron Oxides, Manganese Violet, Silica, Natural Flavouring

Earthnicity Liquid Lipstick in 'Blush Nude'The Verdict – Like!

Ignoring the slightly higher prices, I do really like the products I ordered. They may not be the best value-for-money products I own but the eyeshadows are now my favourite colours in my collection, and the kabuki brush is already well loved. For a homegrown British brand, I am excited by the interesting range of eyeshadow colours and may even be tempted into trying out their “anti-inflammatory” mineral foundation powder! Has anyone tried these products from Earthnicity? Let me know what you think 🙂

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  • Hi Sophie,

    Thanks for introducing me to such a nice, British brand! I really like the eyeshadows you chose, but also that brush. Considering Bare Minerals tried to charge me £24 for something quite similar, that’s not a bad price at all!

    Besma (Curiously Conscious)

    • Hey Besma, thank you! I guess I’m used to the usual price point of Lily Lolo, but the pots of eyeshadow really are tiny. I noticed too actually the other day they are about the same size as Bare Minerals eyeshadow pots! Totally love the range of colours they have… probably going to have to get a few more 🙂 x

      • Sounds good! Plus if I’m honest, I don’t normally like to spend too much on makeup – I splashed out at Bare Minerals a few weeks ago so have had to lay off any new purchases. Affordable natural makeup is like a win-win!

  • Beautiful colour eyeshadows, you chose well despite the disappointment of small pots 🙂

  • Thanks for the brand introduction! I’ll have to check them out.

    • You’re welcome! They’re quite quite an interesting brand 🙂

  • This looks like a great brand! I’ll have to check them out when I am looking to replace something 🙂
    Rach xx

    • Hey Rachel! They’re quite a cool and ethical brand, it’s funny I just found them randomly on Twitter haha 🙂 Let me know if you try anything, the eyeshadows are very bonny – as a fellow eyeshadow fan I’m sure you’ll appreciate 😉 x x

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